Open Rate: +37% /Click-through Rate (CTR): +19% /Delivery Rate: + 9% / Unsubscribe Rate: – 3% /
About Smuckers
The J.M. Smucker Company is an American manufacturer of fruit spreads, peanut butter, shortening, ice cream toppings, syrups, and other food and beverage products. Founded in 1897, the company is best known for its signature product, Smucker’s jelly, which is widely used in households across the United States.
Over the years, the company has expanded its product portfolio to include a wide range of food and beverage products that cater to the diverse tastes and preferences of consumers. Today, J.M. Smucker is one of the leading manufacturers in the food industry, with a reputation for quality and innovation. The company is committed to producing wholesome and delicious products, using only the finest ingredients, and making a positive impact on the communities it serves.
The Challenge
The popularity of email marketing campaigns has been on the rise in recent years, and with it comes a unique challenge for Smucker’s. It’s hard to ensure that the content shared in emails is reaching their target audience and converting them into customers. Smucker’s needs to make sure that the email recipients are actually engaging with the content, and not just clicking away or marking it as spam. To do this, Smucker’s must find creative ways to get its message through effectively, such as crafting powerful subject lines or finding interesting visuals to capture readers’ attention.
The Solution
To solve this challenge for Smucker’s, we implemented several steps to ensure that their email campaigns were more engaging and effective. First, we used creative subject lines and design elements to draw readers in. We also customized the content based on audience segmentation, which allowed us to tailor our messaging to the appropriate targets.
Additionally, we took advantage of A/B testing techniques to track what was working and what wasn’t, so we could continue optimizing our approach. Finally, we tracked customer engagement rates to see how well our efforts were doing over time. With these strategies in place, Smucker’s was able to increase their conversions as well as grow their customer base.
