Open Rate: +65% /Click-through Rate (CTR): +32% /Delivery Rate: + 18% / Unsubscribe Rate: – 11% /
About McCain Foods
McCain Foods is a Canadian multinational frozen food company founded in 1956. The company produces and sells a wide range of frozen food products, including French fries, appetizers, pizza, and meals.
McCain Foods has become one of the largest frozen food manufacturers in the world, with operations in over 160 countries. The company has a reputation for producing high-quality food products using locally sourced ingredients and innovative cooking techniques.
In addition to its retail products, McCain Foods also supplies frozen food products to food service industries such as restaurants and catering companies. With its focus on sustainability, product quality, and customer satisfaction, McCain Foods continues to be a leader in the frozen food industry.
The Challenge
McCain Foods faced a challenge with their email marketing campaign when they realized that their emails were not effectively reaching their target audience. Despite having a large email list, their open and click-through rates were low, indicating that the messages were not resonating with their subscribers.
This challenge was further compounded by increasing competition in the frozen food industry and changing consumer preferences. In order to overcome this challenge, McCain Foods decided to revamp their email marketing strategy, with a focus on personalizing and optimizing their messages for maximum engagement.
The Solution
By taking over their email campaign, we were able to analyze their current strategies and make necessary improvements. We segmented their email list, personalizing the messaging for each group and incorporating eye-catching visuals. We also implemented an automated trigger-based email system, ensuring that the right message was being sent to the right person at the right time. These efforts led to a significant increase in both open and click-through rates, resulting in a higher engagement rate and a more successful email campaign for McCain Foods.
